​About a month ago my friend and colleague Wendy asked me what my goals for 2017 were. We routinely trade info on what is making us tick and directions we are keen to head in. I was unprepared for the question to be honest and didn’t really have a quick answer. Some years I’m ready to say goodbye to one year and go raring into another and then there are the years where I’m remarkably ambivalent. I found myself at the point of the conversation, being ambivalent. Perhaps it has been the absolutely insane amount of travelling I’ve been doing? I’ve accomplished a lot, I’m grateful for amazing clients and wonderful work - I don’t feel a pressing need to climb mountains and scale tall buildings. I may have found the sweet spot in it all. I’m happy, satiated I know that this won’t remain this way, a fire will be lit, a new goal will tease/taunt/will me to chase but I recognized and appreciated that I was in a good place and the luxury of being there is that I have time to ponder, dwell, delve and be introspective. Within a few hours of the conversation, I had got to thinking. While I don’t have a bucket list of activities/goals/dreams that I’m hell bent on pursuing in 2017 I am passionate about making some changes. I’m calling 2017 the year of the Edit. I’ve started to eliminate trades/vendors and other work related relationships that don’t conform or align to my brand/vision or my service model. This will continue.

​I’m a natural born leader. It’s my zone of comfort. The first time I ever rode a horse, we were at this Ranch in high school and it was a trail horse sort of deal. My horse somehow got in front and my friend Paula’s horse was behind me but it liked to be the lead horse. When the leader told us to YAYAYA and go, Paula’s horse bolted from behind me and took off with her flapping off the side in her saddle. It was seriously NO BUENO. My horse gave chase and at one point I realized that the dark thing in the snow was Paula just as my horse jumped over her. Long story short, a riderless horse emerged out of the forest and the first group of kids from school bet for sure it was me that had been thrown! Man were they disappointed when I appeared. Clearly I should have been on Paula’s horse but I have learned. I do better, I thrive, when I march to my own beat. I have severe Oppositional Defiance Disorder and telling me to do something or to follow well I plot your death if I’m being entirely honest. Kinda the same reaction I have if I can hear you chewing gum or eating your food. Your death, DEFINITELY plotted. I’ve carved out my process to play to my strength and in 2017 I’m going to continue to hone this.

It also I realize, means refining my message in terms of what content we put out there and extends to photoshoots and content on our website. OVERHAUL to commence. Alignment is key and our brand pillars - PERSONAL, DISTINCT, STYLE & PASSION will be what we vet everything against. I’m excited about this bit!!

After renovating our house in the spring of 2016 I discovered that things that I had packed away I didn’t need or miss and it was freeing to not put everything back in again. I want to purge more - no it doesn’t mean I’m going to suddenly get rid of all my fabric remnants but I do want to clean house both of stuff and relationships that aren’t mutually gratifying or profitable. We’ve already started to terminate memberships with those who really don’t serve us or add a benefit to our business. It’s kind of like unsubscribing from emails that you end up deleting every day as part of your morning ritual. I know that I could use a service to roll them into one email but… I’m enjoying hitting unsubscribe!!! This also has extended to unfollowing, unfriending and in some cases blocking people on social media. I’m over the liars, the fakers, the exaggerators. It’s exhausting playing nice and pretending - it really and truly is. I recently witnessed some seriously TACKY commentary on a friend’s post that had me hit the UNFRIEND button and I feel all the better for it. I don’t want to be associated with these people and wherever it is they find themselves. I don’t want to drain my creative source.

​And this leads me to my 2017 Rally Cry. My goal in Editing, Refining & Honing my craft is to be my most Creative, Rebellious self. I’m not going to apologize if others do not get it. I will not be made to feel guilty if smaller minds and hearts resent my creative self. That’s their own deal and it will not bear fruit in my garden. I have unlimited potential and 2017 is the year I’m going to serve it up. I am asking more of myself than ever before and it will take focus and dedication and pruning/purging.

I welcome it.

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Meredith Heron Design


verb (intr), informal

1.To move or walk in a showy way; parade.

2. To strut or flounce in a showy manner.

Once upon a time we had a Design Forum on our website. A member (who exactly, escapes me) coined the term “Sashay” to describe the excitement that was experienced every time a client/forum member received a package or had a “Reveal” from Meredith Heron Design. I love the visual I get whenever I hear it spoken or see it written..

Here’s hoping every day includes time for a little Sashay!


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